Exhibition Management & Campaign ROI Built on Salesforce
Plan exhibitions, manage booth details, track expenses, capture leads through QR codes, business card scanning and uploads, assign leads instantly, and measure true ROI even when deals close months after the event.
Manufacturers Spend Heavily on Exhibitions. But Most Cannot Prove the Revenue Impact.
Booth space, sponsorships, travel, hotels, creatives, hospitality, logistics & digital promotion add up fast.
Leads collected on visiting cards, spreadsheets, notebooks, WhatsApp and disconnected forms.
Post-event, leads sit in Excel for days before being assigned to sales teams.
Management can't see who captured each lead, who owns it, or whether follow-up happened.
Sales teams miss timely follow-ups and lose qualified opportunities.
A deal may close months later, but the exhibition is never credited for influencing the revenue.
Plan and Manage Every Exhibition From One Salesforce Platform
Create and manage exhibition records with complete event details — booths, teams, products, budgets and revenue targets.
Track Every Rupee Spent on Exhibitions and Campaigns
Capture, approve and analyze every exhibition-related expense inside Salesforce.
- Expense Type
- Vendor
- Amount
- Invoice
- Payment Status
- Approval Status
- Budget vs Actual
- Expense Owner
Capture Every Exhibition Lead Instantly
Six native methods to collect leads on the booth floor and bring them into Salesforce in real time.
Unique QR for each exhibition. Visitors scan and submit details straight into Salesforce.
Booth team scans visiting cards and creates leads instantly on mobile.
Sales users create leads from the Salesforce mobile app or web.
Bulk upload leads captured at the event using Excel or CSV templates.
Dedicated landing URL per exhibition so every inquiry is tagged to the campaign.
Sales teams capture leads on the go during the event using mobile devices.
Know Who Captured Every Lead and Where It Came From
Every lead is automatically tagged so it is traceable from event floor to closed order.
Assign Exhibition Leads Automatically to the Right Sales Team
Distribute exhibition leads equally across booth sales users.
Route by region, state, city, area or pin code.
Send product-specific inquiries to product experts.
Assign by product, industry or technical expertise.
Route QR, scanned, uploaded or manual leads to right owners.
Route B2B, OEM, dealer, distributor, tender & export leads differently.
Managers review and assign strategic or high-value event leads.
Pool where managers manually distribute leads to the right team.
A lead captured at an exhibition in Delhi for an OEM product inquiry can automatically be assigned to the North India OEM sales specialist.
Ensure Every Exhibition Lead Gets Followed Up On Time
Measure ROI Even When the Deal Closes Months Later
In manufacturing, exhibition leads rarely convert immediately. A January lead may close as a June order — Manufacturing One keeps the entire journey connected.
Track Exhibition Promotions and Digital Campaigns Together
Compare offline event performance with digital campaign performance in a single Salesforce platform.
Track Team Productivity During and After the Event
- Leads captured by user
- Leads assigned by salesperson
- Follow-ups completed
- Meetings scheduled
- Opportunities created
- Quotes generated
- Orders won
- Revenue influenced
- Conversion ratio by user
- Top Lead CapturersR. Sharma
- Fastest Follow-UpA. Khan
- Highest ConversionP. Iyer
- Highest Revenue InfluencedS. Mehta
Know Which Exhibitions Generate Real Business
- Total Exhibition Cost
- Leads Generated
- Opportunities Created
- Revenue Won
- Revenue Influenced
- ROI %
- Budget vs Actual
- Expense by Category
- Vendor Cost
- Sponsorship Cost
- Travel Cost
- Creative Cost
- Leads by Capture Method
- QR Code Leads
- Business Card Leads
- Upload Leads
- Manual Leads
- Leads Assigned
- Leads Pending Assignment
- Leads by Territory
- Leads by Product Specialist
- Round-Robin Distribution
- Contacted Leads
- No Activity Leads
- SLA Breached Leads
- Follow-Up Pending
- Meetings Scheduled
- Leads Qualified
- Opportunities Created
- Quotes Shared
- Orders Won
- Conversion Ratio
- Influenced Opportunities
- Influenced Revenue
- Revenue Closed After Event
- Average Sales Cycle
- Long-Term ROI
- Leads Captured by User
- Follow-Up Completion
- Conversion by User
- Revenue Influenced by User
Let AI Tell You Which Events Are Worth Repeating
- Best-performing exhibitions
- Events with low ROI
- Leads most likely to convert
- Products with highest event demand
- Territories with strongest event response
- Team members with highest conversion
- Follow-up gaps
- Campaigns with delayed revenue impact
- This exhibition generated 42% more OEM leads than average.
- Leads captured through QR code converted faster than uploaded leads.
- North region leads from this event have the highest opportunity value.
- Follow-up delay reduced conversion by 18%.
- This exhibition should be repeated next year based on influenced revenue.
Turn Every Exhibition Into a Measurable Revenue Engine
Frequently asked questions
Can Manufacturing One manage exhibitions inside Salesforce?+
Yes — plan exhibitions, manage booth and venue details, assign teams, set budgets, lead and revenue targets — all as native Salesforce records.
Can we track booth details and event expenses?+
Yes — booth number, hall, size, sponsorship type plus every expense category from stall design and printing to travel, hotels, logistics, giveaways and agency cost.
Can leads be captured using QR codes?+
Yes — generate a unique QR code per exhibition. Visitors scan and their details flow directly into Salesforce as a tagged campaign lead.
Can visiting cards be scanned during exhibitions?+
Yes — booth team members can scan business cards from the mobile app to instantly create lead records with full attribution.
Can exhibition leads be uploaded from Excel?+
Yes — bulk-upload leads using Excel or CSV templates with automatic campaign tagging, source attribution and assignment.
Can leads be assigned automatically after exhibitions?+
Yes — round-robin, territory, product specialist, skill, source, customer type, manager manual and shared pool assignment are all supported.
Can we track who captured each lead?+
Yes — every lead records Captured By, Capture Method, Booth, Exhibition Campaign, Product Interest, Customer Type and Follow-Up Owner.
Can Salesforce calculate campaign ROI after the deal closes later?+
Yes — Salesforce campaign influence keeps the journey from event lead → opportunity → quote → order connected, so revenue closed months later is still attributed to the exhibition.
Can we track digital campaigns and exhibition campaigns together?+
Yes — Google Ads, Meta Ads, LinkedIn, Email, WhatsApp, landing pages and campaign URLs are tracked alongside offline event campaigns for a unified ROI view.
Can Manufacturing One show exhibition ROI dashboards?+
Yes — dedicated dashboards for Exhibition ROI, Expense, Lead Capture, Assignment, Follow-Up, Conversion, Campaign Influence and Team Performance ship out of the box.
Ready to Measure the Real ROI of Every Exhibition?
See how Manufacturing One helps manufacturers manage exhibitions, capture leads, track expenses, automate follow-ups and calculate revenue impact from every campaign.